10 05, 2016

Crowdfunding: The Ultimate Reference for Tech Founders

Find Hidden Investors Eager to Fund Your Tech Startup: Bypass gatekeepers and go directly to the public for your next launch.

If you have ever thought about alternative methods of funding your early stage tech startup, this guide will give you all the references to achieve your funding goals.

Ever asked, where do I start?

This guide will be source of useful and actionable resource that you can use today.

The information has been compiled with early stage tech startups founders in mind.

In my role as an executive recruiter for technology startups, all too frequent that companies that reach out me will be hamstrung to make their next move based on one limiting factor. (more…)

21 09, 2015

Why Market Segmentation is Key to Winning Hospital Business

case-three-rOne Size Doesn’t Fit All

When it comes to B2B marketing of medical device products in today’s environment, it’s important to realize that “one size doesn’t fit all” when developing a go-to-market strategy. Medical device leaders who do not fully grasp the significance of this in the “Post Affordable Care” market will be disadvantaged. It is becoming increasingly difficult to create a single umbrella marketing campaign that will appeal to the changing identity of the healthcare buyer persona.

Forming and executing a business development strategy that can accommodate the new market forces that influence adoption of your product, platform or solution is more imperative than ever before. CEOs, CMO, and Business Development executives charged with formulating marketing/sales strategies and tactics should (more…)

14 04, 2015

Forget Your Exit Strategy–What’s your “Entrance Strategy”?

up statAgain and again I see Founders of medical-device startups with a great idea, a good team, and a history of money-raising campaigns to hire people and get an idea up on its feet. Sometimes they even have a prototype, but, no matter what else may occur, they always have a fully developed exit-strategy.

I’ll sum it up for you:

“I can’t wait to get this to market.”

“Yeah, they’ve never seen anything like this before! We’re going to revolutionize the whole field…”

“Once investors and the market sees what we are offering, they can’t help but see this will be a home run.”

It’s true. They are completely focused on their technology, seeing it as the fulcrum upon which they can lever their value-proposition; it becomes obvious to them that it will lead to a successful exit.

But what are they missing? (more…)

20 03, 2015

Role of an mHealth CEO

ceo-mhMobile Health has moved to center stage in the conversation around the future of healthcare. But with the wrong leadership, will these companies be headed toward the DOT-com graveyard?

The role of the CEO for mHealth is like any other market space–to create value for the shareholders and to create sustainability of the business model. But the difference compared to many other businesses is the challenges that have to do with changing market dynamics. The way healthcare is being delivered and consumed is shifting rapidly and can be difficult to navigate for even the most seasoned CEO.

The Role of an mHealth CEO for Institutional Products

For those mHealth products that are targeting the institutional markets, the impact of the Affordable Care Act, changes in reimbursement and consolidations among hospitals can make adoption of new medical device and healthcare products a difficult and sometimes painful experience. Group purchasing organizations (GPOs) and independent delivery networks (IDNs) have increasing influence over how new medical products reach the end user. This trend has dramatically changed the (more…)

9 01, 2013

Why Startups Survive

hurdle-startupSo much is written about startup mortality rates especially in the last few years. Plenty of examination and discussion has gone into pinpointing the causes of failure and what to do to avoid being a statistic in the “death” column.

But what about those successes? What are the common denominators of success and why businesses succeed and do so in spite of what would be expected?

The New York Times to a look at some of the ways startups can put themselves in a position to win.

Here are some of the factors: (more…)

7 01, 2013

5 Things to Look For In a Startup CEO

interview-selection-deliverablesFifty-three U.S. venture capital funds raised $5.0 billion in the third quarter of 2012, according to Thomson Reuters and the National Venture Capital Association (NVCA).

This level marks a 17 percent decrease by dollar commitments and a 23 percent increase by number of funds compared to the second quarter of 2012, which saw 43 funds raise $6.0 billion during the period.

The top five venture capital funds accounted for 55 percent of total fundraising this quarter, compared to 80 percent during the second quarter of 2012. Venture capital fundraising for the first nine months of 2012 totaled $16.2 billion, a 31 percent increase by dollar commitments compared to the first nine months of 2011 ($12.4 billion) despite a 13 percent decline by number of funds.

VCs have been underperforming the average stock index since venture returns peaked in 1999 wherethe average VC generated an internal rate of return of 83.4%. By 2010, the typical VC fund went negative, generating (more…)

26 11, 2012

Medical Device Sales: A Value Based Model


Medical device sales management and executive leadership are all too aware that the way in which devices are purchased has been evolving to involve both clinical and non-clinical decision makers. No longer is it sufficient to make the case for one’s product with the physician alone and rely solely on the influence of the clinician to assure the sales gets pushed through.

With such intense scrutiny given to the high cost of healthcare, the demands to contain costs are continuously made on hospital administrators and leaders of health care delivery organizations.  So sales organizations within device companies need to refocus their efforts and adopt a more value-based approach.

Recently published information makes the case that those medical device sales organizations that implement (more…)

24 11, 2012

Does your Company Have a Succession Planning Crisis?

leadershipLike many other program implementations inside organizations, succession planning will lack effectiveness unless it is deliberate and not isolated to the C-suite. Executive hiring and professional development have to be included in the process and utilized at all organizational levels.

Succession planning is inextricably linked and critical to winning the war on talent. The widening talent gap has U.S. companies fighting over “creative class” candidates who are drivers of innovation and the advancement. An effective means to continue to stream the next generation of leaders into the C-suite begins at the lower and middle levels of the organization. Succession planning and effective recruitment together can be a winning strategy that long term will out maneuver the competition.

There is an elephant in the management suite – an impending talent pipeline crisis.  


23 11, 2012

Executive Selection: Are you Measuring Your Hiring Quality?


New research has been recently published in CFO Magazine on the metrics of successful hires made by non-HR executives and managers.  The study attempts to quantify that when executives take a more active role in the hiring and the career development decision making process, that the likelihood of a new hire being successful is increased.

Apparently what the new information points up is that when HR dominates these hiring and career development decisions without strong engagement by top management, the probability of success for these new hires goes down. The good news is that organizations that have this awareness can turn this to their advantage by making the most of the executive selection and management development process.

Emerging technology startups and small to medium sized businesses that have lesser or non-existent human resources functions are less subject to the findings in the report. When companies mature or have fairly sophisticated and influential (more…)


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