How to Market Your Message
Marketing is not an extension of your campaign. In many ways it IS your campaign. Having a great product or concept is just the first step, a step that becomes meaningless if you can’t get your campaign in front of people.
A clear and multi-faceted marketing plan is truly essential. You need to find and build your audience before you can compel them into action in the form of backing your campaign. Once the campaign is launched you’ll need to keep up the updates whilst continuing to expand your reach.
If you think you can do this alone, think again. A team is needed and hours devoted every day to throwing more logs onto the fire. Below we have a selection of resources to help you shape and then execute your marketing plan.
Traffic Generation Strategy
Want to maximize your chances? Follow the tips in this guide, which suggest starting your marketing efforts at least 5 months in advance of your campaign.
Create a site or a blog to start letting the world know about your product.
Social Media for Crowdfunding
A great guide covering all the tips and tricks to help you leverage social media for crowdfunding success.
An app designed to get your product on the radar. This is a pre-launch service that will transition into a converting landing page as soon as your campaign is launched.
Crowdfunding Soft Launch
Why gamble on your time and money by going straight to full launch. A soft launch can help you prove viability and iterate changes.
21 Tips for Sharing Your Project
21 quick and easy tips from the Kickstarter blog. Some of these will be obvious but others you would have never considered.
Consolidate all your social media under one roof to manage your accounts efficiently.
Monitor your online mentions in real-time to gauge how word is spreading.
Build up a database of interested followers and then engage them with newsletter updates.
Create more effective newsletter journeys to track and nurture your followers.
An incredibly valuable resource, listing the bloggers, press and crowdfunding communities that you can notify about your project with a press release.
A 3rd party watchdog that helps backers determine campaigns that are badly run our outright scams. For creators it allows for the chance to prove your campaign is the real deal and stay in contact with backers.
Need some professional help? These crowdfunding experts will guide your entire campaign.