Problems Specific to Digital Health Companies
Today’s healthcare market demands better outcomes at lower cost.
The promise of Digital Health is to maximize 21st century technology to produce disruptive innovations to achieve these goals.
Recruiting designed to speed up the achievement of these aims can have particular challenges.
Point-of-care diagnostics leaders have looked to displace traditional lab based diagnostic tests in hospitals and in the home. For some, technical bottlenecks exist that impact test reliability, scale and price of delivery.
The rate of adoption has fallen short of the levels that POC companies have expected. Investors are looking for ways to reach the scale that make point-of-care diagnostics promises.
Wireless Health–device makers that combine wearables, smart device sensors and with wireless technology have been increasingly concerned with reliability of data, cyber security.
For the leadership of these firms patching software vulnerabilities and staying current with new software updates can make the balancing act of maintaining patient privacy, minimizing cyber attacks are ongoing concerns.
mHealth–companies that produce applications from downloadable health and fitness apps to fully developed diagnostic tools have seen their space become increasingly crowded.
Developing clear differentiation and a compelling value proposition in the B2C markets and getting adoption in the clinical B2B space has proven to be challenging for C-Suite of mobile health companies. Finding that “killer app” requires vision and leadership to pull off.
Healthcare Gamification–the use of devices that use of gaming as a way to maintain participation in therapies or enact lifestyle changes is expanding.
With providers and payers looking for better post-care results, gamification in healthcare is being looked to for improve results in medical rehabilitation, fitness management and medication management.
The Holy Grail in the gaming industry is “addictive gameplay”. To achieve this there needs a commitment to continuous production and iteration of new engaging themes for users.
Telehealth/Telemedicine–companies that provide virtual care have technological, political and cultural challenges to meeting growth objectives. With the use of Telehealth as a virtual front door, health systems have the opportunity to provide healthcare beyond geographical boundaries at low costs with effective outcomes. Yet reimbursement, cross-state licensing, physician resistance frustrate full realization of the service.
These different flavors of Digital Health call for skill sets that have unique accomplishments specific to these areas.